From France, to World
With Demi Vollering joining FDJ-SUEZ, the 2025 season kicked off with bold ambition. The team’s marketing squad pulled off an incredible feat: securing the ultimate performance partner. Yes—the Swoosh is now part of the journey.
To mark the occasion, we took over a raw San Francisco studio space and flipped the script. No rules, no polish—just grit, light, attitude.
Five team leaders. Some low-shutter sequences. Dynamic cuts. Underground vibes.
The result? A fast-paced, disruptive shoot designed to go viral and reflect the bold energy of this new alliance.
Join the Confluence. This is just the beginning.
