Burning Core

2k26 race kit launch
Client
GOBIK®
Role
Production & Creative Direction
Year
2025
Burning Core

GOBIK & FDJ-SUEZ breaks the script...

...and presents its 2026 kit, marking a before and after in the professional peloton. The Tour de France Femmes is no longer a season finale but the starting point of a long-term vision.

Set in a raw studio space, Burning Core stages the meeting of two energies: elite sport and street culture. The film opens in restraint shadows, fragments, breath and then gathers pace until the jersey ignites the frame. Athletes and crowd move as one pulse; textures, silhouettes and close-ups turn a reveal into a statement. This is not “launch content”; it’s a visceral moment designed to be felt first, understood second.


Victor Bredillet, film director : "I wanted to show cycling differently, break away from the usual and explore a more creative, visual and urban approach."

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This project exemplifies Confluence’s approach: blending artistry and technical mastery to produce content that inspires and connects.

A dedicated production team

Produced by Confluence.media - Directed by Victor Bredillet - Produced by Mathieu Marillier - 16mm camera operator : Antoine Methot - Line producer : Marion Hamard - Starring : Demi Vollering and Ally Wollaston  - Gaffer : Théo Deprez - Studio : Spark Studio - Studio Support : Luc Margalida-  Make-Up Artist : Marine Iachini - Models : Paul Loiseaux / Emma Towley / Léo Nocaudie / Cécile de Bodard

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